In many presentions I find on internet about social media for business, I observed a focus on social media used as a tool for marketing communication activities. Even if the marketing and communication usage is the most common one and, probably, the most attractive there are many business case linked to the use of social media as a business development tool or, sometimes, as a business model.
Collecting some business case from the web, I tried to highlight this approach during the speech I had last friday at Ekonomi Universitesi in Izmir-
I would be glad if you have more business case to suggest. It would be nice to create a non “Marketing Communication” list of social media usage.