LinkedIN announce the Company Follow Button

Linkedin announced to have released the Follow Button for Companies. Companies will be adding this button to their websites, making it easier for any consumer on the web to begin following companies of interest, on LinkedIn.

Clicking on the Follow Company button and, as long as you are logged onto LinkedIn, you will automatically “follow” the company. As for Facebook Pages, the button will permit to users to stay updated about news from Company Pages.

Introducing the Follow Button for Companies, LinkedIN avoids users to search for firms within LinkedIN but they can start follow a potential interesting company also from outside the network, as it happen for Facebook Fanpage Button. Users needs only to be logged in LinkedIN and they will automatically follow brands, just clicking on “Follow”, receiving news and updates from Company.

What will be next step?

What do you think about?