Socialbakers released the “Socialbakers social media report Facebook Pages in Turkey – April 2012“. The country – with 35 million internet users (44% of population) according to InternetWordStats - registers 31 million of Facebook users gaining 88.5% of penetration and positioning itself as one of the highest country for Facebook usage – the European penetration average is about 46,4%.
As highlighted by the Report, the largest Brand Page for number of Fan is Avea, the mobile operator, with 1.7 million followers. For media category, Izlesene.com – a sort of Youtube with an organized collection of user generated video – has more tha 2 million fans.
What it can be guessed, furthermore, the engagement level is low. The best performer is Erikli, a famous brand selling water. Having only 12.000 fans, the Erikli engage the 2,23% of fans.
The last important evidence is the response rate value. We can observe a general attitude from community managers to interact a lot with followers. Administrators at Trendyol - a fashion firm – reply at the 88% of user contents. In the first top 10 response rate, it’s meaningful that the lowest value is 59% from Money Kart.
Comparing the data we can guess that brands usually are ready for social customer relationship management more than users. Generally, we can guess that:
- the prestige of a brand is not related to the ability to engage
- brands are more social addicted than users
- users has a passive approach to the fanpage
- Occhio allo strillo
- Social Network alla ricerca del nuovo modello di business