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Month: November 2012

Pionero, the coming future

Internet and the connected society is deeply changing the worldwide scenario. Modifying business models, changing the way to build and manage relationships, introducing new ways to produce and to “consume” information, Internet is forging a complex world that have to be analized and to be understood. It’s a cross-life revolution that some times is difficult to recognize because it involves all the moments in day-by-day life. Due to this complexity, the information about this changement often focuses separately on specific topics such as marketing, business, technology, economy, governement. We often miss a global vision and a wide range overview about the impact of internet in the world. This is the main reason why I accepted to give my little contribution in the project Pionero. Pionero is an Italian Web Project of Maggioli Editore aimed to inform and to spread culture about internet and connected society in order to give a 360 degree overview about how tecnology is forging the connected society. Main topics are Web Marketing, Digital Agenda, Smart Cities, Apps and mobile. As authors, we are asked to go beyond the latest technology or product to give a well formed understanding of the digital world. In order to achieve this ambitious goal, Pionero hosts different professionals coming form Journalism, Marketing and Communication, Governement, Education and IT, all internet pioneers with a strong experience in the digital world. What do you think about this idea?

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How cloud computing can change the Networked Society

Cloud-computing may (better can) forge a new model of networked society merging the features of mass media system and networks into a Concentrated Networks Model. The very difference between the property-model in Mass Society and non-property model of Network Society is the possibility to easly duplicate information, allowed by low-cost technology potentially available to all. This duplication permits to have multiple copies of contents and, according to researchers and experts, this reduce the risk of a centralized control on the broadcasted information. Anyway, this principle works until storage is distribuited and a content is duplicated and stored separately and locally. Cloud computing reintroduces mass society variables in a new contest: Centrality. Contents return to be stored centrally. Even if servers have a network structure, the maintanance of that server farms is managed beyond the individual control. Cost barriers. Cloud architecture requires high investment. This mean that only enterprises or governments can implement cloud services. In both cases, the architechture will be held by a restrict number of actors. Copyright. Many of nowdays cloud service companies require users to transfer the right to use of contents they upload. It’s evident that the players’ strategy is to reduce the local storage in order to benefit the cloud one. Chrome book integrated to Google Drive and Google Apps is an attempt straighted to this way. Microsoft, after realising Office Live, is going to introduce office suite for mobile based on the live suite. New Windows8, furthermore, is designed to be much more network oriented and cloud-based than previous releases. What we can easly see in the nex years, is a less networked society even if networking technologies will play a big role. The new model (less and less peer-to-peer) will concentrate again the information storage and flow into fews big players. Network architectures will be more and more hub based. This means that in order to take action on the net, we will be required to pass through a hub or a cluster in order to connect and reach another user. Hereby, the cluster-owner may decide to grant or not the access and to decide who and how will be able to do. If you think the recent Facebook and LinkedIN’s downservice, It’s easy to understant what if a player will decide to inhibit the access to certain contents. This post aims to open a discussion on the impact of the cloud computing on the networked society. According to you, how cloud computing will change the network society scenario?

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HR loves LinkedIN

LinkedIN is confirmed as the favourite social network for HRs. According to the third quarter earnings’ report realeased by Linkedin last thursday, Talent Solutions grew up of 95% comparing to 3rd quarter 2011, rappresenting the 51% of company’s revenues. Furthermore, LinkedIN seems to have found a working freemium business model. Indeed, also the Premium Subscriptions increased by a 94% and now they represents the 20% of total revenues. Last but not the least, Marketing Solutions increased by a 60% with a contribution to global revenues of 29%. The revenues in HR solutions confirm trends showed by surveys highlighting LinkedIN as preferred channel in recruiting. Talent Solutions include tools for managing job hiring and recruiting management and actually it seems to be the most complete solution in human resources management. Talent solutions offer the possibility to manage the entire hiring process integrating the job advertisment, scouting, researching for passive candidates and collaboration within the HR department to keep track of activities. The Talent Pipeline, indeed, gives to the manager  a dashboard to manage activities and team, to assign to each recruiter the tasks they have to complete and to monitor the process. I strongly recommend to take a look at the Talent solution product site where you can fınd a lot of useful informations such as trends, insights, how-to, tutorials related to the HR and recruiting topics. Are you using Talent Solutions for your company? Would you recommend the product to your friends and partners? Let me know, I’d like to build a user generated evaluation from your experience.

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How new LinkedIN Ad Tool works

Some days ago, I’ve written a post highlighting the mismatching in statistical data from LinkedIN Ads, asking to my self what was happening. The aswer was so simple: Linkedin has been changing the LinkedIN ADS tool. LinkedIN now profiles ads according to the profile language, according to a communication I received last 31th October. This means that now target audience showed by LinkedIN Ads tool  refers only to a subset of the selected country. It shows profiles in that country that are consistent to the language you have specified into “Ad language” field. So, now, if we want a statistical overview per country or worldwide, we have to create different ads in different languages availabe on LinkedIN in order to have a total amount of profile. Doing like that, it is important to consider that probably LinkedIN will count as unique each language-profile. This mean that if a user in UK – for istance – has a profile in German and English it will be count twice, one for the German profile and the other for the English.

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“Eliminare” i clienti

Di recente ho letto sulla Pagina Facebook di Ivan Misner uno status che finiva dicendo “quando i tempi sono duri, un cliente ti lascerà ma un amico non lo farà“. Questo mi ha portato a riflettere sul concetto di cliente e consumatore ai tempi dei social media e ne ho parlato in un post che ho scritto per SNID. Se pensiamo ai social media come relazione, non possiamo definire la nostra rete “clienti”/”prospect”/”consumatori”. I termini, infatti, rientrano in uno schema transazionale e non relazionale. Il social networking, invece, è relazionale e non transazionale. Di conseguenza pensare alla nostra rete con categorie transazionali, porta inevitabilmente a deformare lo strumento ottenendo quello che abbiamo sotto gli occhi tutti i giorni: basso engagement e tassi di conversione che non superano il 10%. If you think that social media is about relationship, you have to ban “conumer” and “customer” from your business vocabulary. Both of them, indeed, are terms used in transactional environments where someone (a business) sells somthing (a product or service) to someone (customer/consumer). This kind of relationship is one-way-shot and no recursive. It’s “one-way” because it moves from a source to a target, and it is “one-shot” because usually it finishes when transaction has been completed. […] continua su SNID

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