LinkedİN Talent solutions

Leads in the networking process

In last days, it has been occurring to me to talk about lead generation with different professionals. I found out that many of them didn’t know what lead generation is, often confusing “prospect” and “lead”.

We refers to “Lead” and “lead generation” as “term used, […], to describe the generation of consumer interest or inquiry into products or services of a business” [Wikipedia]. A lead is other than a prospect. While a prospect is someone who is interested in our products and  who contacted us for a specific commercial purpose, we can define lead as a person gererically interested in our business. Chronologically, a lead is the first step of a prospect.

Within networking activity a lead is an evolution of a contact. Not all contacts are potential leads. A contact is a person we could have met occasionally and who we would have been exchanging business cards with. This contact will become a lead once we would have engaged and made him/her to want to know more about our business. While a contact is an opportunity of visibility, a lead will appear once we’ve moved to a relationship level.

Do you track lead generation in your business ? How are you doing?

Published by

Simone Favaro

Blogger, author, marketing and business networking strategist helping companies to build their online strategy and strong relationships using the social web.

What do you think about?