What Linkedin is still missing

Linkedin Members 2014

Linkedin is still today the number one business networking site and counts about 260 million users worldwide. In last years the company made a lot of investments tin order to improve corporate offering, focusing on empowering the corporate pages and introducing a lot of marketing tools such as the targeted updates, targeted contents, company page and group insights.

From a personal use perspective, I mean the professional profile management, except the restyling of profiles and the introduction of some rich media enforcement, the efforts were not so big. Also if you subscribe a premium account, the features enabled by subscription are very limited. You can see a more detailed list of people visiting your profile (according to their privacy policy) and you have some insights about how they’ve reached you and the most visiting industries.

What it is still missing today is a tool able to analyze the network. Many years ago, Linkedin offered you some insights about your 1st degree connections telling the trending industries, the trending role and something like that. Those data had been removed and now, also if you are a Premium member, aren’t available.

More: if you download your connection list, you can’t gain any useful data set more than the email address, company and descriptive (not by category – department and level) roles.

In a business networking strategy such information are as important as the breath and it could be an added reason why to, eventually, subscribe a premium account.

Also if you look for a third-party application for linkedin profile insights the offering si very limited and not so complete.

3 Applications you can use to manage your networking

1. INMAPS

Linkedin Inmaps

 

Linkedin InMaps is a network visualization tool able to show the structure of your network.

Pros

  • easy to understand the structure of the network
  • clustering

Cons

  • No given insights
  • Manual coding color
  • Difficult to decode for large and dense network

2. Can We Network

Can We Network

Can We Network is an application for Apple and Android based devices able to profile the most interesting contacts (actual or potential) near you. It analyzes your profile and search the linkedin network those contacts matching your profile better.

Pros

  • Act as a decision support system to identify new prospects
  • Gives you a radial graph to understand the suggestion
  • Profiles can be visualized directly within the app
  • Add people directly from the app

Cons

  • No insights about your network
  • Based only on your profile. I.e.: if you are a Social Media Manager in UK, the app shall suggests other social media manager in UK

3. ProInsights

ProInsights

ProInsights is the only application I found that responds to the need to have some insights about your network. The app goes through your network and create an infographic with some statistics and offering a view on countries, ages, industry and other related stuffs.The application has a paid model (actually 3.99$ at the Play Store). There is also a free edition, but the features are very limited.

Pros

  • Gives you structured information about your network
  • Offer different views of your contacts, aggregating them according different variables such as country
  • Build an infographic of your network

Cons

  • you can’t freely navigate through data (report are pre-organized)
  • the interface is more “visual-oriented” than “analitycs-oriented”

Conclusions

Even if Linkedin is a fast growing business network and many professionals are joining it, It seems that the company is focusing only on Corporate Marketing Services, more than personal business networking. Also it seems that the member premium are more targeted on people looking for a new job.

There are no native marketing and leads analytics useful service for members. InMaps related to the official LinkedIN Labs, is limited to a visual figuration of the network but very uncomfortable when you have a large network. CanWeNetwork can help you to search for more ınteresting profiles, but gives you no information about network. ProInsights offers you a great insights for your network but you are not so flexible in analyzing, as well as lead-generating (not clear how to generate leads for life insurance or any other niche, for example).

Do you know any specific tool for analyzing personal network on LinkedIN ?

Published by

Simone Favaro

Techno and humanist enthusiast. I'm in the technology marketing sector. I'm even the author of a book about on-line business networking.

What do you think about?