Simone Favaro » Internet

Two Turkish Newspaper sites in the Top 10 European Internet Information

Simone Favaro — Fri, 20 Jan 2012 17:52:27 +0000

Hurriyet.com.tr and Milliyet.com.tr are respectively the 3rd (with 10,4 million users) and 5th (with 9,6 Million users) most visited newspaper websites in Europe, according the recent overview on Internet Usage in Europe released by comScore.

Source: ComScore

Going deep in analysis of sites visited prior to visiting the newspaper websites, It emerges that Google sites preceded at least the 12 percent of visits to the top 5 Newspaper sites. At least 10 percent of visits are preceded by a visit to Facebook, second only to Google Sites. (This data includes both direct referrals from Facebook links and visits initiated by direct user navigation following a visit to Facebook.)

Facebook plays a keyrole to drive traffic to the two turkish newspaper websites.The percentage of inbound site traffic preceded by a Facebook visit was highest at Turkish site Milliyet, where it accounted for nearly a fifth of traffic (18.9 percent), whereas Facebook visitation also preceded a 10% of inbound traffic to the Hurriyet.

Also in this report, as previously highlighted, Turkey is the 5th largest country in Europe for internet the amount of Unique Visitors (23,3 Million of Unique Visitors), the first in the average of Page Views per visitor (3.845) and the second in hour spent per visitor (32,2 hours) , following the 38 hours of UK.

Source: ComeScore

Social media beyond marketing & communication

Simone Favaro — Mon, 05 Dec 2011 07:00:07 +0000

In many presentions I find on internet about social media for business, I observed a focus on social media used as a tool for marketing communication activities. Even if the marketing and communication usage is the most common one and, probably, the most attractive there are many business case linked to the use of social media as a business development tool or, sometimes, as a business model.

Collecting some business case from the web, I tried to highlight this approach during the speech I had last friday at Ekonomi Universitesi in Izmir-

I would be glad if you have more business case to suggest. It would be nice to create a non “Marketing Communication” list of social media usage.

Turkey: fast growing Internet and digital business

Simone Favaro — Wed, 26 Oct 2011 07:49:22 +0000

Turkey has grown from 10,2 million users in 2006 to 35 million in 2010 achieving a 45% of penetration rate. Turkey, according to InternetWorldStats.com, is the forth in top10 european countries for the total amount of Internet Users, even if the penetration rate is under european average estimated in 58% (2010), ranking Turkey at 43rd position on 52 countries included in the list.

Collecting data and informations from different source, I’ve prepared a document aiming to build a snapshot of Internet’s state of art in Turkey. The “Turkey and fast growing Internet” is available on SlideShare under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0).

Turkey and the fast growing internet

View more presentations from Simone Favaro

According to ComScore, Turkish people are the most engaged visitors as number of pageviews per user (more tha 3.000) and it is ranked 3rd in time spending with an average of 37 hours. The Digital Agenda for Europe shows that Turkish people (40% and above) use internet in order to gain information about news, good and services, health and downloading entertainment contents. The content producing and the usage in daily life management is limited to a maximum of 30% internet users. Furthermore looking at the top20 visited websites list, we can guess that just below to the international website such as Facebook and Google, the most visited websites includes turkish portals and newspaper’s websites.

COMPANIES ARE ORGANIZING THEIR INTERNAL PROCESS AND DEVELOPING E-COMMERCE

Companies are organizing theirself to speed up and to improve processes. According to Digital Agenda for Europe 21% of Turkish companies adopt CRM software, against the 17% european average. Furthermore 65% of Large Enterprises and 34% of SMEs integrate internal processes sharing electronic documents. The external business communication instead is at an early development, seeing less the 20% of enterprises exchanging electorinic document, e-invoices and adopting supply chain management technology.

E-commerce is in a early stage. According to Digital Agenda for Europe, 5.2%Turkish population and the 13% of Internet users purchase on-line are. Companies selling on-line are the 8.1% in the Large Enterprises and the 7.8% in Small and Medium entersprises. B2B eCommerce seems to be more widespread seeing 11.2% and 11% of Large and SMEs purchasing on-line respectively.

SOCIAL NETWORKS NOT FOR PROFESSIONAL PURPOSES

Facebook is the main social network used in Turkey. With a total amount of 24,5 million users, Facebook is used by 89% of internet users and the 34% of population (InternetWorldStats.com), ranking the country at the first position in Top6 internet users european countries, followed by UK.

Twitter is used by 16% of Turkish Internet Users and the Turkey has been ranked as 8th in the ComScore “Top 10 Countries in Internet Penetration for LinkedIN.com and Twitter.com” report. Friendfeed is the other micro-blog widespread, obating 10% of his traffic from Turkey, ranked by Alexa.co, as the 3rd country for relevant traffic.

LinkedIN, instead, is uncommon network for turkish people. Indeed the business network registered in October 2011 less more than 830.000 turkish users (2% of Internet Users), growed of +9% against September. The typical LinkedIN user is a male professional 25-34 years old, working in a large Enterprise (>10.000 employees) in Manufactoring or High-tech industry. The female/male ratio is less than 1 to 3.

About groups, the most popular is Turkish Business Network. The Networking Group opened in 2008 counts more than 53.000 subscription (about 6% of Turkish LinkedIN Users).

CONCLUSIONS

For the early internet development and the progress by companies in organizing processes, Turkey is a next-frontier for internet based services. Because the early stage, It suffers a unstructured and underevaluated usage of the internet potentials, limiting to a “passive” approach. However the news about start-ups and the adoption of technology for process optimization – required by the fast growing economy – let us to say that Internet will play a key role al least in the economic system.

Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)

Is Facebook running too fast?

Simone Favaro — Fri, 23 Sep 2011 14:37:55 +0000

Well, during the latest F8 which has taken place on thursday, Facebook has launched the Timeline feature.

Since January when has been annunced that the Zuckerberg’s Network has been losing users in US, Facebook started a development competition that is involving security and privacy settings, groups and fanpage. Following the launching in beta of Google+, Facebook has been starting to develop many features such as the more recents featured lists, the subscribing option, the real-time activity streaming and, few days ago, timeline profile.

Too much in less than one year? I think so. The ratio we have to consider on features is the learning curve required to users to accept and learning at the best the innovation. An overflow of update should stress out users and shall create a block in using it. It’s clear that Facebook goal is to arrest the potential competition of Google+, becoming an all-inclusive social network, inglobing twitter, friendfeed and google+ feature. Anyway the continuing and fast changing in user experience could create an opposite result, getting users far from the usage.

From the business side, the continuing improvement shall get companies in difficult on social media strategy, especially for those companies that haven’t enough budget to build a dedicated team to follow the innovation. Furthermore, enterprises will have more difficult in monitoring ROI due to the continuing and fast updating of tatics required from the new feature.

Which will be the impact of these strategy of fast improvement?

La rete non è anarchica, ma qui è un gran casino

Simone Favaro — Mon, 19 Sep 2011 07:30:54 +0000

Dopo l’Innovation Jam 2011 – organizzata dallìAgenzia per la diffusione delle tecnologie per l’innovazione - che si è tenuto la scorsa settimana, ForumPA lancia il contest “Le tue idee per una PA Migliore“. Poi, siamo a settembre e ricomincia il solito calderone di eventi / convegni / conferenze sull’innovazione, i social media e sui reumatismi di mia nonna.

La dispersione di energie e di iniziative è infinita. Se la diversità e la molteplicità porta a una differenziazione e un pluralisnmo informativo, dall’altro il bombardamento a cui ci si espone rischia di portare ad una Infobesità, in cui il contenuto buono si mescola con il rumore di fondo.

Vogliamo aggiungerci poi tutti i gruppi, le iniziative, stati maggiori, sergenti e caporali dell’innovazione?

Il fermento dal basso che esiste attorno al paese Italia e alla voglia di rinascita è ammirevole e positivo. Il problema che vedo all’orizzonte, tuttiavia, è la mancanza di massa critica per poter far veramente la differenza. Ho il timore che tutte le energie positivamente investite da organizzatori e partecipanti soffrano di un campanilismo 2.0 e che, come in puro stile italiota, faccia iniziare la guerra del primato sull’innovazione. Temo che inizi la competizione pessima dettata dall’arrivismo e di assistere a una Babele di voci, a cori senza un direttore d’orchestra dove, nonostante la qualità elevata dei membri, il risultato sia solo un gran casino…

Non subire il social web

Simone Favaro — Fri, 16 Sep 2011 05:45:21 +0000

Ultimamente sono un po’ latente da queste parti. Il tempo, ahimè, è tiranno e la velocità con cui si evolve il mondo non lo rende molto più docile. Dovrò anche io, prima o poi, decidermi a fare un po’ di selezione della mia presenza in rete, prima di fondermi completamente.

Proprio per questo , in questi giorni, verificavo la quantità di account che ho attivi in rete. Oltre a Facebook, Twitter e LinkedIN il numero di social cosi a cui sono iscritto ormai inizia a diventare ingestibile: FriendFeed (che non ho mai usato molto); Tumblr & Amplify (dove talvolta condivido articoli, immagini, citazioni in modo collegato); Viadeo; Meemi; Quora; … e non so quanti altri [ Anzi, se per caso trovate un mio account da qualche parte, segnalatemelo pls :)]

A questo punto: a cosa serve l’onnipresenza sulla rete quando non si riesce più a gestire gli account?

La gestione del social web è un lavoro che rischia di essere a tempo pieno e che ha dei costi, specie quando è anche uno strumento professionale e non ci si vuole limitare a “sindacare” link, ma intrattenere “conversazioni”. Detto questo per poter partecipare alla conversazione, è necessario essere presenti laddovè avviene. E non ci sono tool di monitoraggio che tengano, la presenza è presenza e se non si ha un team che può seguirla, è obbligatorio scegliere.

Ma come?

Il principio è lo stesso che vale anche per le aziende. Andando dove si ha il massimo del ritorno, tenendo aperte le porte ad altri canali, ma focalizzando gli sforzi laddove è conveniente farlo. Non è detto che FB, Linkedin, Twitter siano i luoghi giusti, non c’è una regola fissa.

L’analisi anche personale della propria presenza in rete, deve servire ad evitare di subire il social web e di non esserne soffocati. Per chi lo utilizza anche come strumento di lavoro, significa ad esempio migliorare il propira capacità di engagement e, magari, rientrare nella lista di influencer.

Infobesità e la necessità della slow-info

Simone Favaro — Sun, 04 Sep 2011 10:22:14 +0000

Su informazione e ruolo dei media ( di massa e individuali) ne parlano già in modo molto attento Luca De Biase e Pier Luca “Il Giornalaio” Santoro. Però il concetto di infobesità che ho trovato citato in un post di Amedeo Ricucci, mi ha particolarmente colpito.

Un tempo si diceva che per avere una visione il più possibile completa di un fatto/avvenimento, era necessario leggere e raccogliere informazioni da fonti diverse. Principio sostanzialmente ancora valido ma che, al motiplicarsi delle fonti, diventa sempre più difficile: un “bombardamento” informativo che non permette di smaltire e di trattenere solo ciò che ci serve, accumulandosi e riempiendoci di memi informativi non elaborabili e stratificati. Ci rende obesi.

Così come Slow-city e Slow-food nascono in reazione alla frenesia, sarebbe altrettanto necessario entrare in un’ottica di slow-info, dove il principio del “take your time” prevalga sulla paura di “viralizzazione” dell’informazione. Dove l’approfondimento venga prima dell’Agenzia. Dove non si legga un comunicato stampa del Ministero dell’Economia titolato “IERI IL PROFESSOR TREMONTI NON HA PRESO PARTE A NESSUNA CENA”. Dove chi fa informazione nelle aziende, nelle pubbliche amministrazioni, nei giornali ritrovi la capacità di capire che comunicare non è parlare.

Quindi, slow-info per tutti.

MOBILITY SOLUTION: UK, GERMANY, ITALY SMBs TO SPEND US$28 BILLION IN 2011

Simone Favaro — Tue, 12 Jul 2011 08:38:00 +0000

Techaisle’s multi-country primary research study on SMB Mobility Adoption and Trends shows that UK, Germany, & Italy SMBs are likely to spend US$28 Billion on Mobility Solutions in 2011. Overall, 82 percent of SMBs are either currently implementing or planning to implement some type of Mobility Solution ranging from simple mobile device based applications to sophisticated logistics solutions. 27 Percent is being spent on Mobile Applications including new application development and customization, 20 percent on devices and 9 percent on security and management. SMBs also express a strong desire to integrate mobile solutions with line of business applications as a way to derive greater business value over time. However, significant barriers to adoption remain, top 3 being: Cost of Solution, Concern for Theft & Data Privacy, and Data Service Pricing.

In fact, Mobility adoption among SMBs is 42 percent higher than Cloud adoption.

The 50-249 employee size businesses are exhibiting the highest growth rates for Mobility Solutions Spend. Irrespective of employee size categories, clear attitudinal differences exist among the SMBs adopting Mobility, creating three different groups: Aggressive Adopters, Steady Movers and Fence Sitters. Nearly 21 percent fall into the Aggressive Adopters category which also shows highest adoption of Smartphones and Tablets at 92 percent and 58 percent respectively.

The corresponding Techaisle multi-country Channel survey shows that VARs have been more active in offering Mobility Solutions as compared to other Channels. 38 Percent of SMB Channel Partners either currently offer or plan to offer Mobility Solutions, which is 1 channel partner for every 210 SMBs.

Above data is available in individual country reports for US, UK, Germany, Italy, Brazil, Australia, Canada and upcoming India for SMBs and US, UK, Germany for Channels.

Source: www.techaisle.com

“Web” is out! Welcome WWM

“Web” is out! Welcome WWM

Simone Favaro — Thu, 23 Jun 2011 13:11:27 +0000

The Web is changed. Flurry merged and analyzed data coming from Alexa and ComScore. The result: Apps surpassed the Traditional WEB.

The future is the World Wide Mobile but… what does it means? Will we abandon PC usage moving at the mobile? No, we’ll not.

Source: Flurry Blog

Anyway in next months many companies will have to rethink their on-line marketing strategy. Probably we will continue to assist at a proliferation of mobile apps transfering the web services into mobile devices. Also probably we will assist to more and more failure. Because going mobile is other than giving web content.

Source: Flurry Blog

The above chart shows well that Games an Social Networking are the prominent category used. It easy to guess that the challenge will be to create and invent services designed for a mobile usage, making them distinct from the web: integrated mobile payments system is only the easiest instance. For sure the office automation applications is another one. But … what do you think about mobile checkin at airport, like a foursquare or facebook places check-in? What if we have an airport application able to manage different airline companies for the checkin?

Advanced mobile applications shall be a profitable business in next years.

Contaminazioni Digitali in chiave Hip hop

Simone Favaro — Mon, 20 Jun 2011 12:43:03 +0000

Shin-B è una Master of Cerimonies koreana che vive a Los Angeles. Per il suo ultimo video ha chiesto l’aiuto di Duno Tran, un regista di video commerciali e musicali, per includere all’interno del clip i QR Code. Ogni QR visualizzato è utilizzabile per ottenere informazioni e contenuti aggiuntivi per rafforzare l’esperienza…