The content marketing schizophrenia and how to solve it

While preparing my speech for Yaşar University in Izmir about “How to create  Contents that rocks“,  I was searching some insights about the most used tactics in B2B and B2C. Looking at the “B2C Content Marketing 2014“ and “B2B Content Marketing 2014” by Content Marketing Institute and MarketingProfs, I found two interesting charts about the … Continue reading The content marketing schizophrenia and how to solve it

5 new linkedin features you probably are missing

LinkedIN pays a lot of attention in enhancing services in order to incentive people to subscribe Premium accounts.In the past days Linkedin has stared to roll out new features aimed to enhance the visibility of the profile. The main ones are related to: Profile design, a support system to optimize the profile summary, a better … Continue reading 5 new linkedin features you probably are missing

4 lessons learned about networking being an expat

Moving to a foreign country is a deep change of life; not only because you’re leaving your relatives and friends (skype and social media are good tools to maintain such relationships)  but also because you have planned to set your entire social and professional life in an “unknown” environment where you don’t know people and … Continue reading 4 lessons learned about networking being an expat

How internet censorship impacts directly your business

From ethical and personal freedom’s point of view, internet censorship is the worst adoptable policy for a Country and this would be enough for engaging a fight against it. Ethic and freedom, anyway, are just the fingertip of the censorship’s impacts on a Society. Indeed, thanks to VPNs, OpenDNS and proxy servers the censorship can … Continue reading How internet censorship impacts directly your business