The content marketing schizophrenia and how to solve it

While preparing my speech for Yaşar University in Izmir about “How to create  Contents that rocks“,  I was searching some insights about the most used tactics in B2B and B2C. Looking at the “B2C Content Marketing 2014“ and “B2B Content Marketing 2014” by Content Marketing Institute and MarketingProfs, I found two interesting charts about the … Continue reading The content marketing schizophrenia and how to solve it

EXPO 2020 On Line Competition, Dubay gains the best results

Websites and Youtube are the most common tatics. Dubay is the most active on-line with the highest rank on Search Engine, the largest number of fans and follower on Facebook and Twitter. Izmir registered the highest social links popularity and YouTube viewers. Brazil is the worst on-line competitor. How EXPO 2020 candidates are using Internet … Continue reading EXPO 2020 On Line Competition, Dubay gains the best results

The Growing Social Media Influence in B2B buying process [SNID]

This post has been originally posted to SNID Blog The opportunities offered by social networks to B2B company has confirmed once more by the DemandGen Report “Breaking Out Of The Funnel –  A Look Inside the Mind of the New Generation BtoB Buyer”. The survey, that interested about 100 BtoB buyers who had purchased a … Continue reading The Growing Social Media Influence in B2B buying process [SNID]

Turkish LinkedIN Network Report April 2012

Incresed younger (+65%) and older (+83%) professionals. Members are Enterpreneur, Sales Persons and Engineeres working in Manufactory, High Tech and Education. The penetration rate of professionals in Education Industry are above the Global Distribution Average. 7816 companies have a Company Page and the first 10 industries absorbe 38% of them.

Y-Generation: Linkedin, personal branding and reputation

Y-Generation doesn’t pay attention at social network as professional tool. I was told about it when I was invited for a speech at Ekonomi Universitesi in Izmir and I got it again last week at University of Ca’ Foscari in Venice. Invited by Gianluigi Cogo to talk about how to use Linkedin for career, I observed … Continue reading Y-Generation: Linkedin, personal branding and reputation