Skip to content →

Category: Reports

Reports and analysis about internet and social media usage.

Overviewing Social Media Education

Due to an advising project I’m working at, I reserached the offering in social media education. In particular I focused on USA, Italy and Turkey. Analyzing the informations collected (about 100 training and certification programs) I identified three kind of offerings: The Generic one, usually focused on general topics such as “how to build a social media marketing plan” or “the social media management”. The objective of this courses is giving a basic understanding of social media world and contents usually are entry levels. In the description there is a redundancy (spam) of keywords such as strategy, effectiveness, efficiency and go on. This courses are usually targeted on marketing managers and executives, sales managers and sometimes CEO. The Technical one, I find out the specialized programs, usually focused on social media platform such as Facebook, Twitter, LinkedIN. Here too, descriptions are full of “effectiveness, strategy, efficiency” but add to them the “how to do”. The target are quite the same, but not for the CEO and some developer.  The  Process-Driven one . Not so frequent, these kind of courses and programs are designed on Industry or has a goal-oriented approach, such as: “Social Media in Turism”, “Social Media for Lead Generation” or “Social Media for Chemical”. These programs usually mixes in the right way the strategic and operative approach, giving the basic for both designing and executing a social media plan. [Personal Note: I’m quite proud to find out the Italy as the country using more this approach]. Pointing out to a price-positioning analysis, (no. of hours / price) I found that Generic Courses are the most expensive. The Technical One are the cheapest and the “Goal-Driven” have a wide range of pricing, in relation to specific topic. What all the analyzed trainings are missing is the methodology of teaching, usually avoiding the “Training on the job” and “practical use”. Is this your perception too ? What would you expect from a training course on social media?

Leave a Comment

Social media beyond marketing & communication

In many presentions I find on internet about social media for business, I observed a focus on social media used as a tool for marketing communication activities. Even if the marketing and communication usage is the most common one and, probably, the most attractive there are many business case linked to the use of social media as a business development tool or, sometimes, as a business model. Collecting some business case from the web, I tried to highlight this approach during the speech I had last friday at Ekonomi Universitesi in Izmir- I would be glad if you have more business case to suggest. It would be nice to create a non “Marketing Communication” list of social media usage.

One Comment

Turkey: fast growing Internet and digital business

Turkey has grown from 10,2 million users in 2006 to 35 million in 2010 achieving a 45% of penetration rate. Turkey, according to InternetWorldStats.com, is the forth in top10 european countries for the total amount of Internet Users, even if the penetration rate is under european average estimated in 58% (2010), ranking Turkey at 43rd position on 52 countries included in the list. Collecting data and informations from different source, I’ve prepared a document aiming to build a snapshot of Internet’s state of art in Turkey. The “Turkey and fast growing Internet” is available on SlideShare under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0). Turkey and the fast growing internet View more presentations from Simone Favaro According to ComScore, Turkish people are the most engaged visitors as number of pageviews per user (more tha 3.000) and it is ranked 3rd in time spending with an average of 37 hours. The Digital Agenda for Europe shows that Turkish people (40% and above) use internet in order to gain information about news, good and services, health and downloading entertainment contents. The content producing and the usage in daily life management is limited to a maximum of 30% internet users. Furthermore looking at the top20 visited websites list,  we can guess that just below to the international website such as Facebook and Google, the most visited websites includes turkish portals and newspaper’s websites. COMPANIES ARE ORGANIZING THEIR INTERNAL PROCESS AND DEVELOPING E-COMMERCE Companies are organizing theirself to speed up and to improve processes. According to Digital Agenda for Europe 21% of Turkish companies adopt CRM software, against the 17% european average. Furthermore 65% of Large Enterprises and 34% of SMEs integrate internal processes sharing electronic documents. The external business communication instead is at an early development, seeing less the 20% of enterprises exchanging electorinic document, e-invoices and adopting supply chain management technology. E-commerce is in a early stage. According to Digital Agenda for Europe, 5.2%Turkish population and the 13% of Internet users purchase on-line are. Companies selling on-line are the 8.1% in the Large Enterprises and the 7.8% in Small and Medium entersprises. B2B eCommerce seems to be more widespread seeing 11.2% and 11% of Large and SMEs purchasing on-line respectively. SOCIAL NETWORKS NOT FOR PROFESSIONAL PURPOSES Facebook is the main social network used in Turkey. With a total amount of 24,5 million users, Facebook is used by 89% of internet users and the 34% of population (InternetWorldStats.com), ranking the country at the first position in Top6 internet users european countries, followed by UK. Twitter is used by 16% of Turkish Internet Users and the Turkey has been ranked as 8th in the ComScore “Top 10 Countries in Internet Penetration for LinkedIN.com and Twitter.com” report. Friendfeed is…

2 Comments