Il nervo scoperto

“Eco e gli imbecilli” potrebbe essere il titolo di un social book sulla polemica scatenata dalla conferenza di Umberto Eco in cui asserì che “Il dramma di Internet è che ha promosso lo scemo del villaggio a portatore di verità”. Non mi dilungherò qui sulla interpretazione di quanto detto da Eco (esiste già una cospicua … Continue reading Il nervo scoperto

The content marketing schizophrenia and how to solve it

While preparing my speech for Yaşar University in Izmir about “How to create  Contents that rocks“,  I was searching some insights about the most used tactics in B2B and B2C. Looking at the “B2C Content Marketing 2014“ and “B2B Content Marketing 2014” by Content Marketing Institute and MarketingProfs, I found two interesting charts about the … Continue reading The content marketing schizophrenia and how to solve it

5 new linkedin features you probably are missing

LinkedIN pays a lot of attention in enhancing services in order to incentive people to subscribe Premium accounts.In the past days Linkedin has stared to roll out new features aimed to enhance the visibility of the profile. The main ones are related to: Profile design, a support system to optimize the profile summary, a better … Continue reading 5 new linkedin features you probably are missing

4 lessons learned about networking being an expat

Moving to a foreign country is a deep change of life; not only because you’re leaving your relatives and friends (skype and social media are good tools to maintain such relationships)  but also because you have planned to set your entire social and professional life in an “unknown” environment where you don’t know people and … Continue reading 4 lessons learned about networking being an expat

Save your reputation, don’t endorse me on Linkedin

Linkedin’s skill endorsement is a powerful tool. It lets you have people saying: “hey, this guy is very fond in this. I know!”. Your network becomes a reference of your expertise and attitudes. Unfortunately, this is true only if your network’s members are all or almost people you have worked with or people knowing you … Continue reading Save your reputation, don’t endorse me on Linkedin