Marketing must review itself. Since the 60s, Marketing started to respond to needs and day by day moved to create dreams to satisfy the esteem and self-actualization needs. Meanwhile the world has changed and the economy is moving to other … Continue reading
Nell’articolo “Is Italy Too Italian?”, il NY Times scrive: “The suspicion of Italians when it comes to extra-familial institutions explains why many here care more about protecting what they have than enhancing their wealth. Most Italians live less than a … Continue reading
Il mito di riportare in vita i morti è stato un leitmotiv dal Vangelo, a Mary Shelley, ad H.P. Lovecraft. Ridare vita a tessuti morti, ormai in necrosi, dove la vita ormai ha cessato di esistere… il sogno proibito dell’uomo. … Continue reading