The forgotten social media

Simone Favaro — Mon, 12 Dec 2011 11:54:12 +0000

An old motto said that you have to know where you are from in order to know where you are going to.

When Mark Zuckeberg created facebook, his main purpose was to create a tool able to get people in touch and to know the day by day of your friend. The same motivation it was about mySpace before the Facebook’s birth. Motivation still alive in a large part of the 2.1 billion internet users.

Even if often blogger and social media experts use to point out the conversation as the main driver in social networking, reading about social media marketing and attending to workshops it seems that the human part of social media has been forgotten.

The “X step to” and “how to” approach suggested by many blog posts often highlight the human part in social media relationship but they treat it as a variable in a complex analytical model without describing exactly what does it mean.

Perhaps it is the natural development. Anyway the more you remember why people use social media and the less you think in business-mind oriented approach, the more you will be effective. So, It isn’t philantropy to just remember that in social media there are human beings, nor target or audience.

MOBILITY SOLUTION: UK, GERMANY, ITALY SMBs TO SPEND US$28 BILLION IN 2011

Simone Favaro — Tue, 12 Jul 2011 08:38:00 +0000

Techaisle’s multi-country primary research study on SMB Mobility Adoption and Trends shows that UK, Germany, & Italy SMBs are likely to spend US$28 Billion on Mobility Solutions in 2011. Overall, 82 percent of SMBs are either currently implementing or planning to implement some type of Mobility Solution ranging from simple mobile device based applications to sophisticated logistics solutions. 27 Percent is being spent on Mobile Applications including new application development and customization, 20 percent on devices and 9 percent on security and management. SMBs also express a strong desire to integrate mobile solutions with line of business applications as a way to derive greater business value over time. However, significant barriers to adoption remain, top 3 being: Cost of Solution, Concern for Theft & Data Privacy, and Data Service Pricing.

In fact, Mobility adoption among SMBs is 42 percent higher than Cloud adoption.

The 50-249 employee size businesses are exhibiting the highest growth rates for Mobility Solutions Spend. Irrespective of employee size categories, clear attitudinal differences exist among the SMBs adopting Mobility, creating three different groups: Aggressive Adopters, Steady Movers and Fence Sitters. Nearly 21 percent fall into the Aggressive Adopters category which also shows highest adoption of Smartphones and Tablets at 92 percent and 58 percent respectively.

The corresponding Techaisle multi-country Channel survey shows that VARs have been more active in offering Mobility Solutions as compared to other Channels. 38 Percent of SMB Channel Partners either currently offer or plan to offer Mobility Solutions, which is 1 channel partner for every 210 SMBs.

Above data is available in individual country reports for US, UK, Germany, Italy, Brazil, Australia, Canada and upcoming India for SMBs and US, UK, Germany for Channels.

Source: www.techaisle.com

“Web” is out! Welcome WWM

Simone Favaro » business

The forgotten social media

MOBILITY SOLUTION: UK, GERMANY, ITALY SMBs TO SPEND US$28 BILLION IN 2011