It was November 2004 when I joined Linkedin and I started approaching online business networking, finding out year by year the great opportunities belonging to this activity. Since then, I experimented and observed numerous ways to build and manage professional relationships using social web capabilities. Ten years later, my friend Gianluigi Cogo ( a real innovator in social related processes) and I publish “Business Networking, How to use social web for building professional relationships” (title translated) targeted to italian market. As written in the introduction, the book doesn’t claim to be a complete work (it is quite impossible, due to the on going social web evolution) but it offers a framework for understanding how to organize a profitable on line business networking. For this reason, the book starts from an introduction of business networking theory, going through tools and methodologies for both personal and corporate implementation, giving a sample of cases from “real world” and analyzing the impact of each action. More, we decide to complete our work with a “virtual” round table. The last part of the book cointains an interview to main protagonists of social media scene in Italy and Europe. You’ll find how Mauro Lupi, Barbara Bonaventura, Mafe De Baggis,Vincenzo Cosenza, Gianluca Diegoli, Marco Massarotto, Alberto D’Ottavi, Robin Good, Giorgio Soffiato and others are approaching at online business networking. Actually book is in Italian only, but if you’re a plublisher and you’re interested in translating it, please contact us. In the meanwhile, if you are interested in online Business Networking, you can follow us on Professional Networking on Scoop.it where we collect the best practice for turning online contacts in amassadors and increasing revenues.
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It seems that the new algorithm is penilizing post from Pages, favouring updates from friends instead. According empiric observation from Original Marins Page Manager, the organic reach of pages has been decrased by a 40%. This means that the Organic Visibility of page contents is going to be negatively affected by this new algorithm. Comparing with the previous EdgeRank, the new Facebook system has three improvement: Story Bumping. The content recency will be less important in selecting what to show on newsfeed. According to Facebook this will let to see about 70% of published story against the before 57%. Last actor.Will evaluate the last 50 more recent interaction in order to prioritize contents coming from actors which we interact with in the near past time. Chronological Ordering will order in chronological order the updates written by our closest friends. These improvements favour organic contents coming from personal profile more than the ones published through Pages, that will be pushed to advertise their content in order to appear in the timeline. While many social media marketers are blaming Facebook for forcing them to enter a cicle of advertisment (promoting page -> promoting contents), observing the way the new algorithm works, we can find out some guideline to rethink the Facebook Action Plan. 1. Interaction will be the key The last actor feature prioritizes in timeline posts from users we interact more with. Furthermore, it doesn’t matter if the post is recent or not. The more a content is “actioned” by closest friends, the more It will be highlighted on timeline. Beacuse the Cronological order has a low impact in ranking, if a user share a content and this content gains comments, like or other sharings, in theory it should never expire. 2. Facebook Panda The second attention-point is related to the source. According to the interview to Lars Backtrom – News Feed Manager at Facebook – by AllThingd (“Like This if You Like Pandas! Facebook Says Publishers Shouldn’t Fret About News Feed Changes.“), It seems that Facebook will mix a lot of variables in the news feed selection. Among them the prestige of the source: according to Backtron, given a certain content, if it comes from a trusted source will be better ranked than the same content coming from a non-trusted one. This means that importing feeds from news aggregators, for example, will be less valuable than an original and direct linked content. Another cut will be made on memes and “strategies employed by people who get distribution on Facebook“, like photos with call-to-action builded in order to get actioned by users and distribuited. Read also: News Feed FYI: Showing More High Quality Content (Facebook.com) 3. Conent quality and real engagement So what…
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