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Tag: engagement

Leads in the networking process

In last days, it has been occurring to me to talk about lead generation with different professionals. I found out that many of them didn’t know what lead generation is, often confusing “prospect” and “lead”. We refers to “Lead” and “lead generation” as “term used, […], to describe the generation of consumer interest or inquiry into products or services of a business” [Wikipedia]. A lead is other than a prospect. While a prospect is someone who is interested in our products and  who contacted us for a specific commercial purpose, we can define a lead as a person gererically interested in our business. Chronologically, a lead is the first step of a prospect. Within networking activity a lead is an evolution of a contact. Not all contacts are potential leads. A contact is a person we could have met occasionally and who we would have been exchanging business cards with. This contact will become a lead once we would have engaged and made him/her to want to know more about our business. While a contact is an opportunity of visibility, a lead will appear once we’ve moved to a relationship level. Do you track lead generation in your business ? How are you doing?

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Turkey reaches about 31 million Facebook Users

Socialbakers released the “Socialbakers social media report Facebook Pages in Turkey – April 2012“. The country – with 35 million internet users (44% of population) according to InternetWordStats – registers 31 million of Facebook users gaining 88.5% of penetration and positioning itself as one of the highest country for Facebook usage – the European penetration average is about 46,4%. As highlighted by the Report, the largest Brand Page for number of Fan is Avea, the mobile operator, with 1.7 million followers. For media category, Izlesene.com – a sort of Youtube with an organized collection of user generated video – has more tha 2 million fans. What it can be guessed, furthermore, the engagement level is low. The best performer is Erikli, a famous brand selling water. Having only 12.000 fans, the Erikli engage the 2,23% of fans. The last important evidence is the response rate value. We can observe a general attitude from community managers to interact a lot with followers. Administrators at Trendyol – a fashion firm – reply at the 88% of user contents. In the first top 10 response rate, it’s meaningful that the lowest value is 59% from Money Kart. Comparing the data we can guess that brands usually are ready for social customer relationship management more than users. Generally, we can guess that: the prestige of a brand is not related to the ability to engage brands are more social addicted than users users has a passive approach to the fanpage

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