LinkedIN pays a lot of attention in enhancing services in order to incentive people to subscribe Premium accounts.In the past days Linkedin has stared to roll out new features aimed to enhance the visibility of the profile. The main ones are related to: Profile design, a support system to optimize the profile summary, a better outstanding in search results, an “open profile” option and more enhanced “Who Viewed Your Profile” Profile design The profile design has 2 significant changes. The first one is the opportunity to set a “background header image”. Following the major trend in social media tools design, a premium member now can set an header background image to customize the profile. You can choose your custom header from a set of preloaded background images or upload your own. The second one is the larger profile photo and the expanded profile header. Is it really necessary? Until people don’t reach your profile, probably it doesn’t. Anyway if you are used to share your Linkedin Profile link on your email signature, business card or other social media profiles, a customizable header can be helpful to enrich your personal or business brand. Companies paying for the employee’s premium account can ask to their employee to upload a branded header in order to aware their brand. Summary Optimization Summary is among the most important parts of your profile because it is used by LinkedIN Search Engine to discover you when people is searching by keywords. Now LinkedIN Premium Users has an assistant helping to find out the most suitable keywords to use while writing the summary. How It Works? Linkedin finds out profiles similar to you and looks at the most effective keywords used suggesting you to include them in your Summary. About my summary, for example, LinkedIn suggests to use some keywords such as Media Planning, Marketing Communication, media communication and so on. In choosing which one to include, it must be kept in mind what is your positioning statement and which one of the suggested really fits your skills. Don’t be seducted by the siren inviting you to “appear”. It’s important but it isn’t enough. You must be consistent with your real competences. Better outstanding in search results When you will appear in search result your profile will outstand better than non premium member. The listing will be twice as big as other results and offer more tidbits from your profile: Past and Current Jobs and the latest education degree. Open profile As a Premium Member your profile is Open. That’s mean that anyone, even who is more than three degree away, can message you for free without the need to be connected to you or to use a InMail Message.…
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After my recent book, I’ve just started a new project that at the end will create an ebook aimed to give a new point of view about LinkedIN and the way you can use. In next days I will publish one by one each element in order to collect comments and suggestions that will be integrated into the final text. The work in progress and contributions will remain on-line as free access web book. The ebook will integrate contributions and will be in epub format in order to be readed on your mobile device. Here it is the preface as introduction of the project. Because English isn’t my mother language, I shall make some errors. So, feel free to suggest correction on comments. #staytuned ———– LinkedIN Unveiled is not a guide or an how-to. It want to be a complete trip through the online networking using LinkedIN. Many tutorials and how-to papers aim to solve and to give answers about specific issues to questions. This approach is very useful when you already know what you are going to do and you just need information to speed your job up. Contrary, they “nuclearize” the environment making difficult to have a correlation between each feature. For instance, guides often focus separately on features such as profile, groups and company pages or they focus on how to build a network, how to use manage a group and how to create your company page. Linkedin is something more than this and in last years has developed its environment with a lot of new features, allowing also third party applications to interact. For example they bought Rapportive, a tool that, once installed to your Gmail Account (there is also a plugin for Microsoft Outlook), permits to collect info about an email sender social presence and to see if you are connect each other. More, you can keep track of the conversations with your network directly within the linkedin contact management system. Proinsight is a third party mobile app that offer you insights about your linkedin network and CanWeConnet for your Apple or Android device can help you to discover potential new contacts according to your profile and location. These LinkedIN related stuffs can be an important tools for your online networking. In this work I want also offer the knowledge base to understand how informations collected and action taked can influence the networking activity. So, in addition to single feature or app, I want to make you understand how to integrate them to your networking strategy. For this reason I tried to mix the operational (how-to) approach to a strategic one and I structured the chapters with “when to use”, “why this matter” and a…
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Even if Linkedin is still missing a true and useful data insight for our network, it seems it’s moving on the road of offering more and more functionalities able to find out your potential contacts. The new WHO’S VIEWED YOUR PROFILE WHO’S VIEWED YOUR PROFILE is the useful feature helping to discover new potential contacts. Originally the features gave you a list in reverse chronological order of latest visits your profile received, the frequency of visits and appearing in search. Premium accounts could also see aggregated data about industry and location (if available). Since some weeks, a new layout with new insights has been released. The enhancements bring a interactive graph of the previous data. The main section gives you an instant pic of what’s happened in last 3 months: the number of total views, shown with a weekly graph and a weekly change expressed as percentage. Each point in the graph shows you how many people looked at you profile and, clicking on it, you can gain the list of people seeing your profile on that day. Previously the same information was available but not in an interactive way. The section “Viewers who searched for first name” shows people who reached your profile by a your name direct search through the search box and gives you the amount and the list of people reached you with that tool. Drilling down into this function, we can discover all the sources used by “viewers” to reach our profile. Those sources are classified as: Linkedin Search. The query made through the search box at the top of the page or the search tool within Linkedin app. Groups. Who reached you from a group you are member of. Homepage. People who reached you from a post you publish and they saw on their linkedin home page. People similar to you. Viewers who reached you from the “People similar to <name>” list suggested by linkedin when you are visiting a profile. Others. As other source, Linkedin aggregates searches coming from Yahoo, People you may know list and general “unknown” and “other” categories. In the same tab, type of searches and keywords are shown: search by first name search by second name search by summary or job description “Unknown” keywords, telling you how many people reached you without a specific search. Last two tabs give you specific insights about the professional profile of viewers. The third one offers you information about contact’s industry and title. The last one, instead, an aggregated view of companies they’re working for. As early mentioned, each graph is interactive and clicking on a single element you can obtain a list of users included in the aggregated data. How to use the Who’s viewed your…
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