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Category: English

Posts written in English

Business Networking – the book

It was November 2004 when I joined Linkedin and I started approaching online business networking, finding out year by year the great opportunities belonging to this activity. Since then, I experimented and observed numerous ways to build and manage professional relationships using social web capabilities. Ten years later, my friend Gianluigi Cogo ( a real innovator in social related processes) and I publish “Business Networking, How to use social web for building professional relationships”  (title translated) targeted to italian market. As written in the introduction, the book doesn’t claim to be a complete work (it is quite impossible, due to the on going social web evolution) but it offers a framework for understanding how to organize a profitable on line business networking. For this reason, the book starts from an introduction of business networking theory, going through tools and methodologies for both personal and corporate implementation, giving a sample of cases from “real world” and analyzing the impact of each action. More, we decide to complete our work with a “virtual” round table. The last part of the book cointains an interview to main protagonists of social media scene in Italy and Europe. You’ll find how  Mauro Lupi, Barbara Bonaventura, Mafe De Baggis,Vincenzo Cosenza, Gianluca Diegoli, Marco Massarotto, Alberto D’Ottavi, Robin Good, Giorgio Soffiato and others are approaching at online business networking. Actually book is in Italian only, but if you’re a plublisher and you’re interested in translating it, please contact us. In the meanwhile, if you are interested in online Business Networking, you can follow us on Professional Networking on Scoop.it where we collect the best practice for turning online contacts in amassadors and increasing revenues.

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The new Facebook algorithm will force pages to be more social

It seems that the new algorithm is penilizing post from Pages, favouring updates from friends instead. According empiric observation from Original Marins Page Manager, the organic reach of pages has been decrased by a 40%. This means that the Organic Visibility of page contents is going to be negatively affected by this new algorithm. Comparing with the previous EdgeRank, the new Facebook system has three improvement: Story Bumping. The content recency will be less important in selecting what to show on newsfeed. According to Facebook this will let to see about 70% of published story against the before 57%. Last actor.Will evaluate the last 50 more recent interaction in order to prioritize contents coming from actors which we interact with in the near past time. Chronological Ordering will order in chronological order the updates written by our closest friends. These improvements favour organic contents coming from personal profile more than the ones published through Pages, that will be pushed to advertise their content in order to appear in the timeline. While many social media marketers are blaming Facebook for forcing them to enter a cicle of advertisment (promoting page -> promoting contents), observing the way the new algorithm works, we can find out some guideline to rethink the Facebook Action Plan. 1. Interaction will be the key The last actor feature prioritizes in timeline posts from users we interact more with. Furthermore, it doesn’t matter if the post is recent or not. The more a content is “actioned” by closest friends, the more It will be highlighted on timeline. Beacuse the Cronological order has a low impact in ranking, if a user share a content and this content gains comments, like or other sharings, in theory it should never expire.   2. Facebook Panda The second attention-point is related to the source. According to the interview to Lars Backtrom – News Feed Manager at Facebook – by AllThingd (“Like This if You Like Pandas! Facebook Says Publishers Shouldn’t Fret About News Feed Changes.“), It seems that Facebook will mix a lot of variables in the news feed selection. Among them the prestige of the source: according to Backtron, given a certain content, if it comes from a trusted source will be better ranked than the same content coming from a non-trusted one. This means that importing feeds from news aggregators, for example, will be less valuable than an original and direct linked content. Another cut will be made on memes and “strategies employed by people who get distribution on Facebook“, like photos with call-to-action builded in order to get actioned by users and distribuited. Read also: News Feed FYI: Showing More High Quality Content (Facebook.com) 3. Conent quality and real engagement So what…

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How to verify people telling they trust you

Even if many blogger and networking experts continuosly suggest to avoid to send generic connection requests, this behavior is still common. So, if we don’t want push away the 80% of connection requests we receive, a verification process is needed. Since I’ve joined LinkedIN, I’ve tested different methods and now I probably found the one that suits to me and, I hope, to you too.

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@AOL #SaveWinAmp

So it seems that a large part of digital music history will be archived from December. AOL decided to shut down the WinAmp Project because, I suppose, it’s no mor profitable. So I’m going to ask: Why AOL doesn’t make a donation to Opensource Community in order to mantain the project? Ask Aol to donate WinAmp Project to Opensource Community using the tag #SaveWinAmp! You can address the request via Twitter to @AOL account. Update: you can sign up the petition at change.org: http://www.change.org/en-AU/petitions/aol-keep-winamp-alive-or-let-it-go-open-source

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Social media war in Turkey*

The events of Gezi Parki last June saw the Turkish government to take hard line positions against the “anti-government propaganda” on social media, leading to multiple arrests in several cities  in addition to Istanbul, the center of the protests. The Government tried also to obtain, with little success , information from Twitter and Facebook users’ profiles (see “Twitter says NO to the turkish government ” ) and proposed draft legislation aimed at implementing a greater control over the social channels usage. Something , however, has changed in recent months . In September, the Turkish media broke the news that the ruling  moderate Islamic party  (AKP) has created a team of 6,000 experts in order to set the agenda, lead the trending topic and check the criticism on social media. In his article for Al -Monitor , the Turkish journalist Emre Kizilkaya , who is also the chairman at the Turkish National Committee of the International Press Institute in Vienna, reports the results of the investigation he conducted  (see AKP ‘s social meda wars ). As measured by Kizilkaya , at present the task force commissioned by the AKP would actually moving only in its infancy and the numbers of the “experts ” would be much lower than stated . Despite the Anatolian Agency overs the presence of 4 groups of pro -government activists , there are few true influencer pro-government . One of these is the group Wake Up Attack who runs a Facebook page with 5,000 fans and four Twitter accounts in four different languages  with more than 12,000 followers . Through their own accounts, Wake Up Attack spreads infographics that “(target) those who criticize the government labeling them as (foreign) agents  or terrorists.” From an operational point of view , the groups use the hashtag # AK ( abbreviation of the party) and # ekip (a turkish term to indicate team) to aggregate and connect the tweet. The investigation shows also a close relationship between the account and the party organs which , although not confirmed , it seems to be the direct promoter of these initiatives. It seems, therefore , that Erdoğan and the AKP are preparing to occupy not only the traditional media , but also social media on which , in view of the elections of 2014 , could play a leading role. *originally edited in Italian and published on Pionero.it

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