The marketing needs to be shifted

Marketing must review itself. Since the 60s, Marketing started to respond to needs and day by day moved to create dreams to satisfy the esteem and self-actualization needs. Meanwhile the world has changed and the economy is moving to other frontiers, while the economic crisis is drestroying the consumers behaviours, affecting also the luxury market, … Continue reading The marketing needs to be shifted

Marketing 3.0

I usually don’t like the “release” taxonomics, especially in social science such as marketing. Anyway the Marketing 3.0 guessed by Philip Kotler describes well the development in approaching marketing. Marketing is no more a “compulsory” business area aimed to drive offering to market or a communication function to connect the business to the market. The … Continue reading Marketing 3.0