It was November 2004 when I joined Linkedin and I started approaching online business networking, finding out year by year the great opportunities belonging to this activity. Since then, I experimented and observed numerous ways to build and manage professional relationships using social web capabilities. Ten years later, my friend Gianluigi Cogo ( a real innovator in social related processes) and I publish “Business Networking, How to use social web for building professional relationships” (title translated) targeted to italian market. As written in the introduction, the book doesn’t claim to be a complete work (it is quite impossible, due to the on going social web evolution) but it offers a framework for understanding how to organize a profitable on line business networking. For this reason, the book starts from an introduction of business networking theory, going through tools and methodologies for both personal and corporate implementation, giving a sample of cases from “real world” and analyzing the impact of each action. More, we decide to complete our work with a “virtual” round table. The last part of the book cointains an interview to main protagonists of social media scene in Italy and Europe. You’ll find how Mauro Lupi, Barbara Bonaventura, Mafe De Baggis,Vincenzo Cosenza, Gianluca Diegoli, Marco Massarotto, Alberto D’Ottavi, Robin Good, Giorgio Soffiato and others are approaching at online business networking. Actually book is in Italian only, but if you’re a plublisher and you’re interested in translating it, please contact us. In the meanwhile, if you are interested in online Business Networking, you can follow us on Professional Networking on Scoop.it where we collect the best practice for turning online contacts in amassadors and increasing revenues.
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Proving competences and skills is the key to get visible and to get find out by potential prospects and recruiters. The new LinkedIN profile added important features to enrich profiles with contents such as images, video, audio, presentations and documents. The greatest opportunity is to create a documented “file” and a track of records of activities. Contents can be added within “Summary” section and each experience. There are no official rules in deciding where to upload them but, as general suggestion, we can say that in the summary you can upload contents related to the career, such as certifications, video presentation, show cases, ecc; in experience you should upload specific project related to your job. How to add contents STEP 1: Enter the Editing mode of profile from Menu > Profile > Edit Profile STEP 2: In the summary or experiences section, near the title, search for the icon of a rectangle with a “+” symbol STEP 3: A form will be showned asking to insert the direct URL to the content you want to link. How to find out the correct URL to insert depends on the service you are using. In Youtube is the link of a video that showned as http://www.youtube.com/watch?v=codeXyz where code XYZ is an alphanumeric unique code for that video. In slideshare the url appears similar to http://www.slideshare.net/username/title-of-presentation. Generally, you need to open the specific content, copy the URL from the address bar of your browser and paste it on the required field. STEP 4 Edit the Title and the Description. Once you added the url, Linkedin asks to indicate the Title of the content and a description. This is an important step in order to give information to profile’s visitors and to reached within the search. Thats all, now the specified content is linked to your profile section. You can decide to move it from one experience to another without the need to upload it again. To to like that, you have to enter the edit mode of the specific content you want to move (just clicking on the pen simbol) and select from the drop down menu (“Move this media to”) the section you want to upload to. Are you using this feature to enrich your profile? Which kind of content you usually link?
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Negli ultimi mesi LinkedIN sta puntando molto al restyling e allo sviluppo dell’esperienza degli utenti, guardando sempre più all’aspetto sociale attraverso lo sviluppo delle notifiche e stimolando l’interazione tra gli utenti con l’attivazione degli endorsement sulle competenze. Il prossimo passo sarà il completo rifacimento del profilo. Al momento le informazioni disponibili non sono dettagliate ma, a quanto si legge nella pagina dedicata, il nuovo layout sarà strutturato in aree logiche organizzate per diversi scopi. Le novità riguardano: maggiore centralità della persona attraverso la creazione di un header in cui la foto diventa un forte elemento di riconoscimento. Quasi fosse un biglietto da visita, la nuova scheda mostrerà la posizione attuale, l’ultima esperienza e l’ultimo titolo di studio. Non è ancora chiaro se ci sarà la possibilità di personalizzare la headline, ovvero la descrizione professionale che oggi è posta sotto il nostro nome. più interazione ed engagement. Viene introdotta l’area Activity che pubblicherà gli ultimi articoli e status condivisi con la possibilità di commentare e condividere nel profilo (funzione che sembra voler integrare la conversazione in stile facebook) profilo professionale (Experience, Education and Skills) raccolto nella sezione Background nuova area connection dove i collegamenti saranno elencati attraverso le foto di profilo. Insigthts. Ritornano, infine, le statistiche di rete, che LinkedIN aveva rimosso qualche mese fa, con una nuova veste visuale. Significativo il fatto che si parli di Insight. Non è al momento chiaro quali tipi di dati saranno forniti. C’è da sperare che quelli forniti saranno tali da poter permettere una fotografia completa del proprio network che, sino ad oggi, non è mai stata soddisfacente in termini di personal branding. Nella pagina di presentazione è possibile richiedere di avere il nuovo layout. Sto aspettando che me lo attivino per poter capire meglio le nuove funzioni. Voi l’avete già attivato? cosa vi sembra?
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