Overviewing Social Media Education

Due to an advising project I’m working at, I reserached the offering in social media education. In particular I focused on USA, Italy and Turkey. Analyzing the informations collected (about 100 training and certification programs) I identified three kind of offerings: The Generic one, usually focused on general topics such as “how to build a … Continue reading Overviewing Social Media Education

Social media beyond marketing & communication

In many presentions I find on internet about social media for business, I observed a focus on social media used as a tool for marketing communication activities. Even if the marketing and communication usage is the most common one and, probably, the most attractive there are many business case linked to the use of social … Continue reading Social media beyond marketing & communication

Turkey: fast growing Internet and digital business

Turkey has grown from 10,2 million users in 2006 to 35 million in 2010 achieving a 45% of penetration rate. Turkey, according to InternetWorldStats.com, is the forth in top10 european countries for the total amount of Internet Users, even if the penetration rate is under european average estimated in 58% (2010), ranking Turkey at 43rd … Continue reading Turkey: fast growing Internet and digital business