The forgotten social media

An old motto said that you have to know where you are from in order to know where you are going to. When Mark Zuckeberg created facebook, his main purpose was to create a tool able to get people in touch and to know the day by day of your friend. The same motivation it … Continue reading The forgotten social media

Social media beyond marketing & communication

In many presentions I find on internet about social media for business, I observed a focus on social media used as a tool for marketing communication activities. Even if the marketing and communication usage is the most common one and, probably, the most attractive there are many business case linked to the use of social … Continue reading Social media beyond marketing & communication