Even if Linkedin is still missing a true and useful data insight for our network, it seems it’s moving on the road of offering more and more functionalities able to find out your potential contacts.
The new WHO’S VIEWED YOUR PROFILE
WHO’S VIEWED YOUR PROFILE is the useful feature helping to discover new potential contacts. Originally the features gave you a list in reverse chronological order of latest visits your profile received, the frequency of visits and appearing in search. Premium accounts could also see aggregated data about industry and location (if available). Since some weeks, a new layout with new insights has been released. The enhancements bring a interactive graph of the previous data.
The main section gives you an instant pic of what’s happened in last 3 months: the number of total views, shown with a weekly graph and a weekly change expressed as percentage.
Each point in the graph shows you how many people looked at you profile and, clicking on it, you can gain the list of people seeing your profile on that day. Previously the same information was available but not in an interactive way.
The section “Viewers who searched for first name” shows people who reached your profile by a your name direct search through the search box and gives you the amount and the list of people reached you with that tool. Drilling down into this function, we can discover all the sources used by “viewers” to reach our profile. Those sources are classified as:
- Linkedin Search. The query made through the search box at the top of the page or the search tool within Linkedin app.
- Groups. Who reached you from a group you are member of.
- Homepage. People who reached you from a post you publish and they saw on their linkedin home page.
- People similar to you. Viewers who reached you from the “People similar to <name>” list suggested by linkedin when you are visiting a profile.
- Others. As other source, Linkedin aggregates searches coming from Yahoo, People you may know list and general “unknown” and “other” categories.
In the same tab, type of searches and keywords are shown:
- search by first name
- search by second name
- search by summary or job description
- “Unknown” keywords, telling you how many people reached you without a specific search.
Last two tabs give you specific insights about the professional profile of viewers. The third one offers you information about contact’s industry and title. The last one, instead, an aggregated view of companies they’re working for.
As early mentioned, each graph is interactive and clicking on a single element you can obtain a list of users included in the aggregated data.
How to use the Who’s viewed your profile
The Who’s viewed your profile function is not just an ego-surf tool. In networking planning it gives you the possibility to verify if your networking strategy is achieving the goals you set. You can easily understand not only if you are reached but also if people you are reaching are those you want to be contacted by. More, it suggests you which one of the tactics you use (i.e. status update, discussion groups or direct/offline contacts) are properly working.
According to my data, I learnt that:
- I have an average of 10 viewers per week [too bad :-(]
- Few people search for me as “Name” or “Surname” and I’m not reached by my job description
- My status updates and my group activities instead are good channel for driving visits
- I’m a target for salespersons but I’m attracting also CEO
- My visitors come from Italy, especially from Venice area. Also here there are a large part of unknown geographical source.
These evidences suggests me to:
- Improve my profile including more specific keywords in my job description
- Continue in publishing status updates and giving contribution to groups
- Reach more CEO persons through specific researches and using targeted programs
- Focus more on international groups in order to attract more viewers from outside of italy.
I’d like to know if you are taking care about who’s viewed your profile. Is it helping you in your networking strategy?