Due to an advising project I’m working at, I reserached the offering in social media education. In particular I focused on USA, Italy and Turkey. Analyzing the informations collected (about 100 training and certification programs) I identified three kind of offerings: The Generic one, usually focused on general topics such as “how to build a social media marketing plan” or “the social media management”. The objective of this courses is giving a basic understanding of social media world and contents usually are entry levels. In the description there is a redundancy (spam) of keywords such as strategy, effectiveness, efficiency and go on. This courses are usually targeted on marketing managers and executives, sales managers and sometimes CEO. The Technical one, I find out the specialized programs, usually focused on social media platform such as Facebook, Twitter, LinkedIN. Here too, descriptions are full of “effectiveness, strategy, efficiency” but add to them the “how to do”. The target are quite the same, but not for the CEO and some developer. The Process-Driven one . Not so frequent, these kind of courses and programs are designed on Industry or has a goal-oriented approach, such as: “Social Media in Turism”, “Social Media for Lead Generation” or “Social Media for Chemical”. These programs usually mixes in the right way the strategic and operative approach, giving the basic for both designing and executing a social media plan. [Personal Note: I’m quite proud to find out the Italy as the country using more this approach]. Pointing out to a price-positioning analysis, (no. of hours / price) I found that Generic Courses are the most expensive. The Technical One are the cheapest and the “Goal-Driven” have a wide range of pricing, in relation to specific topic. What all the analyzed trainings are missing is the methodology of teaching, usually avoiding the “Training on the job” and “practical use”. Is this your perception too ? What would you expect from a training course on social media?
Leave a CommentMonth: January 2012
Hurriyet.com.tr and Milliyet.com.tr are respectively the 3rd (with 10,4 million users) and 5th (with 9,6 Million users) most visited newspaper websites in Europe, according the recent overview on Internet Usage in Europe released by comScore. Going deep in analysis of sites visited prior to visiting the newspaper websites, It emerges that Google sites preceded at least the 12 percent of visits to the top 5 Newspaper sites. At least 10 percent of visits are preceded by a visit to Facebook, second only to Google Sites. (This data includes both direct referrals from Facebook links and visits initiated by direct user navigation following a visit to Facebook.) Facebook plays a keyrole to drive traffic to the two turkish newspaper websites.The percentage of inbound site traffic preceded by a Facebook visit was highest at Turkish site Milliyet, where it accounted for nearly a fifth of traffic (18.9 percent), whereas Facebook visitation also preceded a 10% of inbound traffic to the Hurriyet. Also in this report, as previously highlighted, Turkey is the 5th largest country in Europe for internet the amount of Unique Visitors (23,3 Million of Unique Visitors), the first in the average of Page Views per visitor (3.845) and the second in hour spent per visitor (32,2 hours) , following the 38 hours of UK.
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