Istangram logo

Instagram, keep calm and take it free

Instagram, keep calm and ...

<<Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. >>[Istangram TOS]

The change of Term of Service by Istangram shocked web community and, as we can read, many users are deciding to quit the service. The TOS’ controversial point is that “a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.” The effect of this clause is the same as Facebook Social AD. No more. No less. Investors will use our contents to promote their brand.

Ok, any job (work) must be payed. Any, indeed. So, why istangram wouldn’t be payed for its job? Mantaining a service has costs for technologies and employers to be payed. All enterprises, in actual economic system, need to monetize the activity in order to grant service. Istangram, actually, had two choices: 1) introducing a payed accounting or 2) sell the contents. In my opinion the second one is the more reasonable one for a service like Instagram.

The main thought is a reciprocal support: we work together to keep Instagram alive (we give you the service for free, you give to us  for free the permission to sell your contents).

What Would have you done if you needed to monetize the activity in order to grant the service?

Published by

Simone Favaro

Blogger, author, marketing and business networking strategist helping companies to build their online strategy and strong relationships using the social web.

What do you think about?