In many presentions I find on internet about social media for business, I observed a focus on social media used as a tool for marketing communication activities. Even if the marketing and communication usage is the most common one and, probably, the most attractive there are many business case linked to the use of social media as a business development tool or, sometimes, as a business model. Collecting some business case from the web, I tried to highlight this approach during the speech I had last friday at Ekonomi Universitesi in Izmir- I would be glad if you have more business case to suggest. It would be nice to create a non “Marketing Communication” list of social media usage.
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Turkey has grown from 10,2 million users in 2006 to 35 million in 2010 achieving a 45% of penetration rate. Turkey, according to InternetWorldStats.com, is the forth in top10 european countries for the total amount of Internet Users, even if the penetration rate is under european average estimated in 58% (2010), ranking Turkey at 43rd position on 52 countries included in the list. Collecting data and informations from different source, I’ve prepared a document aiming to build a snapshot of Internet’s state of art in Turkey. The “Turkey and fast growing Internet” is available on SlideShare under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0). Turkey and the fast growing internet View more presentations from Simone Favaro According to ComScore, Turkish people are the most engaged visitors as number of pageviews per user (more tha 3.000) and it is ranked 3rd in time spending with an average of 37 hours. The Digital Agenda for Europe shows that Turkish people (40% and above) use internet in order to gain information about news, good and services, health and downloading entertainment contents. The content producing and the usage in daily life management is limited to a maximum of 30% internet users. Furthermore looking at the top20 visited websites list, we can guess that just below to the international website such as Facebook and Google, the most visited websites includes turkish portals and newspaper’s websites. COMPANIES ARE ORGANIZING THEIR INTERNAL PROCESS AND DEVELOPING E-COMMERCE Companies are organizing theirself to speed up and to improve processes. According to Digital Agenda for Europe 21% of Turkish companies adopt CRM software, against the 17% european average. Furthermore 65% of Large Enterprises and 34% of SMEs integrate internal processes sharing electronic documents. The external business communication instead is at an early development, seeing less the 20% of enterprises exchanging electorinic document, e-invoices and adopting supply chain management technology. E-commerce is in a early stage. According to Digital Agenda for Europe, 5.2%Turkish population and the 13% of Internet users purchase on-line are. Companies selling on-line are the 8.1% in the Large Enterprises and the 7.8% in Small and Medium entersprises. B2B eCommerce seems to be more widespread seeing 11.2% and 11% of Large and SMEs purchasing on-line respectively. SOCIAL NETWORKS NOT FOR PROFESSIONAL PURPOSES Facebook is the main social network used in Turkey. With a total amount of 24,5 million users, Facebook is used by 89% of internet users and the 34% of population (InternetWorldStats.com), ranking the country at the first position in Top6 internet users european countries, followed by UK. Twitter is used by 16% of Turkish Internet Users and the Turkey has been ranked as 8th in the ComScore “Top 10 Countries in Internet Penetration for LinkedIN.com and Twitter.com” report. Friendfeed is…
2 CommentsTechaisle’s multi-country primary research study on SMB Mobility Adoption and Trends shows that UK, Germany, & Italy SMBs are likely to spend US$28 Billion on Mobility Solutions in 2011. Overall, 82 percent of SMBs are either currently implementing or planning to implement some type of Mobility Solution ranging from simple mobile device based applications to sophisticated logistics solutions. 27 Percent is being spent on Mobile Applications including new application development and customization, 20 percent on devices and 9 percent on security and management. SMBs also express a strong desire to integrate mobile solutions with line of business applications as a way to derive greater business value over time. However, significant barriers to adoption remain, top 3 being: Cost of Solution, Concern for Theft & Data Privacy, and Data Service Pricing. In fact, Mobility adoption among SMBs is 42 percent higher than Cloud adoption. The 50-249 employee size businesses are exhibiting the highest growth rates for Mobility Solutions Spend. Irrespective of employee size categories, clear attitudinal differences exist among the SMBs adopting Mobility, creating three different groups: Aggressive Adopters, Steady Movers and Fence Sitters. Nearly 21 percent fall into the Aggressive Adopters category which also shows highest adoption of Smartphones and Tablets at 92 percent and 58 percent respectively. The corresponding Techaisle multi-country Channel survey shows that VARs have been more active in offering Mobility Solutions as compared to other Channels. 38 Percent of SMB Channel Partners either currently offer or plan to offer Mobility Solutions, which is 1 channel partner for every 210 SMBs. Above data is available in individual country reports for US, UK, Germany, Italy, Brazil, Australia, Canada and upcoming India for SMBs and US, UK, Germany for Channels. Source: www.techaisle.com
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